Keller Williams’ Agent centred Philosophy
Our Mission is to help agents build – careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.
Everything we do is agent-centric and values-based, for us it is all about helping agents grow their businesses using proven principles and models, helping them generate wealth on every level – by that we mean financial, but also time and love. We believe that a wealth of time and love are critical parts of having a life worth living.
The KW model is flexible, self-employed and low-cost, it rewards agents that build long-term relationships and add value – we understand that it is agents that sell and rent properties, not brands. Agents can work as many or as few hours as they wish and have as much or as little training as they want.
Our culture is very much a culture of giving, we believe in giving back to the communities we serve and always come from a perspective of contribution.
KW has revolutionised an industry that has been trying to convince agents and consumers that it is a company’s brand that is driving the business when in reality it’s the agents. We feel that KW is the best model in the world for real estate agents – built for agents by agents – it is transformational.
The KW model is very much in the traditional full-service estate agency arena, believing in super-personal, local service, we just don’t have high street branches – we are not a low fee online/hybrid model.